Read more about the article Active+ Rebrand

Active+ Rebrand

Most people know ACTIVE+ as the old Hull Indoor Sports Centre or Little Monkeys, and this is the challenge their marketing manager, Hellen Tordoff, faced when she started in March. Two weeks later, and the doors closed when the UK was forced into lock down. “The first thing that struck me was ACTIVE+ is a hidden gem, something most new people say when they first arrive on site. With its entrance at the end of…