To support local families coping with the effects of Coronavirus


To support local families coping with the effects of Coronavirus


A small act of kindness that can make a huge difference to families in East Yorkshire and Northern Lincolnshire

In response to the impact of COVID-19 (Coronavirus) on local communities, Viking FM’s Cash for Kids is today launching an urgent new appeal to help those families in East Yorkshire and Northern Lincolnshire who need it most.

Relying on donations from listeners and locals, the Cash for Kids Appeal will build a fund from which grants will help families help cope, such as covering basic essentials including food & heating. 

The appeal is aimed at the most vulnerable within our community who may be feeling the direct impact of the current situation most keenly. These includes families on zero hours contracts who may be facing reduced or completely cut-back hours, or no access to sick pay.

Viking FM’s Cash for Kids understand the impact that the closure of schools to the majority of children will have on underprivileged families. Grants from the appeal will also be made available to those children who receive free school meals, over and above the Government’s voucher scheme.

Speaking about the new appeal, Viking FM’s Breakfast hosts Alex and Ellie said “We have already been hearing incredible stories of generosity from our listeners, as individuals go out of their way to help others through this unprecedented situation. In donating to the Cash for Kids Appeal, you’ll be making a small act of kindness that can make a huge difference to families in need here in East Yorkshire and Northern Lincolnshire.”

Sally Aitchison MBE, MD of Cash for Kids said “We have all been affected by the COVID-19 situation in some way, however right now those on low incomes or who are living in or on the brink of poverty will be really feeling the pressure. With already 4 million children living in poverty in the UK, the impact of the current situation is sure to see that number increase. We want to do what we can to support these families. We are uniquely placed in our communities to identify the families”

Locals can donate to the Cash for Kids Appeal right now by texting VIKING to 70905 to donate £5 or online at www.vikingfm.co.uk/appeal. 100% of donations will go to help families with children that need it most.

School teachers, health professionals, social workers and small charitable groups will be able to apply for funds on behalf of the families they support. They can keep an eye on the Cash for Kids website for further details in the coming days.

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